Started off as a “GRUHA UDYOG” with creative driving force of Aarti Deshpande Sabnis, Aartyz came into form. The initial set up catered only for one tailor and one printer, Aartyz has now grown leaps and bounds with time. Operations stated with customized hand block printing on sarees, bedsheets and dupattas and gradually moved to other fashion categories and designer wear. We now cater to a vast portfolio of products and have huge product line. We aim at providing sustained employment opportunities and promote MAKE IN INDIA. As a brand, we are committed towards our clients and ensure that our product quality, variety and value for money is top notch. We take great pride in providing excellent shopping experience with personalized services and options like customization.
Deep rooted respect for culture and traditions is reflected in our collection.
Using the TRADITIONAL BLOCK PRINTING technique, we design and craft every single product. These printing blocks are made of teak wood and the ink used is permanent pigment ink. This ensures fine designs and long lasting colours.
Towards making our products echo friendly, we now are in process of printing with vegetable dyes and natuaral colours.
The products of this brand are available on most of the popular online portals like Amazon, Flipkart, Paytm Mall and snapdeal.
Aartyz has a unique manufacturing approach, where craft person focus on craft only. Other supporting activities [ pre and post production] are being taken care by experts in the respective fields. We developed equipments and techniques which help us reduce wastage and re working. We have created infrastructure to get the optimum output from each skill. This has increased the average earning of our craft person.
We at Aartyz, believe in learning and reinventing the art of hand block printing. Gathering inspiration and expertise from various parts of India such as Rajasthan, Andhra Pradesh, Madhya Pradesh and Gujrat, we are making improvements and modifications in the current process [due to the climate of Nagpur and quality of water] and adopt them in our printing method. We also take inspiration and ideas from different techniques to create new concepts. We are currently catering to a selection of fashion designers, garment manufacturers, boutiques and organised retail chain stores. Our export division is instrumental in taking this brand across the globe.
Entrepreneurs Story in Brief
Aarti Deshpande Sabnis
Founder & Creative Head
Mrs Aparna Sabnis is the CEO of Aartyz and is at the helm of running all the operations smoothly and efficiently. For almost four decades of marriage, Mrs.Sabnis, till now spent her life as a devoted housewife and a mother. Being a parent to two officers in the armed forces is not easy. Her meticulous and good upbringing is reflected in her children and grandchildren. Mrs.Sabnis has a fabulous eye for detail and she is blessed with a keen sense of business. She broke all stereotypes of gender and age when she took a keen interest in her daughter in law’s new venture. Apart from her immense faith, she also provided all the necessary support which was required since the inception of Aartyz. She takes care of almost all the aspects like staff procurement, production, post-production, sales and marketing. Her enthusiasm, integrity and impeccable moral values have helped Aartyz grow into a brand. She is an inspiration to countless other women who are still searching for a purpose during their retirement years. She not only is a strong pillar of support to her daughter in law but also a valuable asset to the company.