With the vision of MAKE IN INDIA, Aartyz started off as a GRUHA UDYOD [home based enterprise] with the creative driving force of Aarti Deshpande Sabnis. Starting from one room and with just one worktable Aartyz has now grown leaps and bounds with time. We are proud ALL WOMEN ORGANISATION which aims at generating employment opportunities to creative and aspiring women. We take an extra effort for the ladies who come from economically weaker section of the society. We take pride in providing free training to underprivileged women to make them self-reliant.
Operations started with customized hand block printing on sarees, bedsheets, dupattas and moved to other fashion categories and designer wear. We now cater to a vast portfolio of products and have huge product line. We aim at providing sustainable employment opportunities and endeavor to not just provide artisan products but to also promote indigenous crafts like hand block printing. As a brand we are committed towards our clients and ensure that our product quality, variety and value for money is top notch. As we continue to expand our range of merchandises, our current goal is to create a niche in the market with an honest product. From a range of apparels to lifestyle products, the merchandise is not just diversified, it is also forever evolving and getting better with the latest innovations and techniques. Drawing inspirations from every corner of our country, every creation is a piece of art. Deep rooted respect for culture and traditions is reflected in our collection.
Located at Nagpur, our full-fledged unit comprises of a dedicated team which upholds quality standards of the products. From the conception to the final packaging of a product, the team works in tandem. One of the many things which Aartyz takes pride in is the quality. With an ISO certification, the manufacturing process is closely monitored with an in-house quality control team. This stringent on-site and online quality checks ensure consistent product quality throughout the product line. Apart from keeping the merchandise safe from wear and tear during transit, its standard of packaging is aesthetically appealing to the end user.
As an MSME, it is very important to have a connect with the client. In this era of mass productions, Aartyz puts special emphasis on bespoke, customized creations which build up a great rapport with the clients. We have always believed that the best compliment is a repeat order and our commitment is to provide the best services to our clients. Surpassing various challenges and quality standards, Aartyz has managed to break all stereotypes associated with ethnic wear and has now made its way to European markets as well. Our export team is instrumental in talking this bran across the globe. Aartyz has adapted to the rapid digitalization wave and has made its presence across various online portals like AMAZON and FLIPKART. We are also catering to a selection of fashion designers, garment manufacturers, boutiques and organized retail chain stores.
Currently 08 to 10 ladies are power behind this brand with Aarti at its helm.
Aartyz has a unique manufacturing approach, where craft person focuses on craft only. Other supporting activities [ pre and post production] are being taken care by experts in the respective fields. We developed equipment and techniques which help us reduce wastage and re working. We have created infrastructure to get the optimum output from each skill. This has increased the average earning of our craft person.
We at Aartyz, believe in learning and reinventing the art of hand block printing. Gathering inspiration and expertise from various parts of India such as Rajasthan, Andhra Pradesh, Madhya Pradesh and Gujarat, we are making improvements and modifications in the current process [due to the climate of Nagpur and quality of water] and adopt them in our printing method. We also take inspiration and ideas from different techniques to create new concepts.
Using traditional hand block printing technique, we design and craft every single product. These printing blocks are made of teak wood and the ink used is permanent pigment ink. This ensures fine designs and long-lasting colors.
Towards making our products eco-friendly, we now are in process of printing with vegetable dyes and natural colors. In spite of being a growing enterprise, we have always taken our role in environmental conservation seriously. We ensure the maximum usage of natural resources available with extensive measures inplace to reduce our carbon print. We not only understand our responsibility towards our environment but also towards
Entrepreneurs Story In Brief
Aarti Deshpande Sabnis – Founder & Creative head
There is no force equal to that of a determined woman. Aarti Deshpande Sabnis is an example of creativity, determination and passion. She is also an inspiration to countless other women who are scared to step out of the shadows into the limelight. Aarti is an MBA & lawyer by education and an entrepreneur by choice. A dedicated wife and a mother to two. She started off her career as a Sales Manager and went on to being a Branch Manager in the Financial sector. As a wife of a Naval officer, she chose to adapt her career as per the opportunities she received. She got an opportunity to serve at a Naval block printing unit in Vizag. Always inclined towards creativity and a gifted artist herself, Aarti found her calling after a chance meeting with other enterprising ladies who were showcasing their creations at an exhibition. Her own attention to detail and passion towards art made her quit the prospering career in the finance field and start something of her own. The idea of starting an ALL WOMEN ORGANIZATION and working towards employment generation and financial freedom for women is what gave birth to Aartyz.
Starting from one room with one table and one tailor, Aartyz has grown leaps and bounds with time. Aarti plunged into establishing her own niche in the fashion industry and wholeheartedly took care of all the aspects right from the material sourcing, designing, manufacturing and marketing of the products.
The unfaltering support of her husband, children, parents and in-laws resulted in her establishing a full-fledged unit in Nagpur. Her keen business acumen and commitment towards quality quickly gained her popularity. Aarti has also been an active contributor in many philanthropic activities of the society. Aarti ensured that this enterprise works with the same ethos and trust as the environment in which its dream was nurtured. Starting on a small scale, Aartyz is now set to make its mark in both national and international market.
Aparna Sabnis – CEO
Mrs Aparna Sabnis is the CEO of Aartyz and is at the helm of running all the operations smoothly and efficiently. For almost four decades of marriage, Mrs. Sabnis, till now spent her life as a devoted housewife and a mother. Being a parent to two officers in the armed forces is not easy. Her meticulous and good upbringing is reflected in her children and grandchildren. Mrs. Sabnis has a fabulous eye for detail and she is blessed with a keen sense of business. She broke all stereotypes of gender and age when she took a keen interest in her daughter in law’s new venture. Apart from her immense faith, she also provided all the necessary support which was required since the inception of Aartyz. She takes care of almost all the aspects like staff procurement, production, post-production, sales and marketing. Her enthusiasm, integrity and impeccable moral values have helped Aartyz grow into a brand. She is an inspiration to countless other women who are still searching for a purpose during their retirement years. She not only is a strong pillar of support to her daughter in law but also a valuable asset to the company.
Organised retail chain stores
Retailers and Resellers