With the vision of MAKE IN INDIA, Aartyz started off as a GRUHA UDYOD [home based enterprise] with the primary focus on employment generation for women by reviving the age-old art of hand block printing. We aim in transforming the traditional hand-crafted textile to comfortable timeless clothing and lifestyle.
Aartyz is a proud “ALL WOMEN ORGANISATION” which aims at generating employment opportunities to creative and aspiring women. We take an extra effort for the ladies who come from economically weaker section of the society. We take pride in providing free training to underprivileged women to make them self-reliant. WE are dedicated in setting up the path of revival and resurgence of the glorious hand block printed textiles.
THE CORE TEAM
Aartyz is a brainchild of Aarti Deshpande Sabnis and un-conditionally supported by Aparna Sabnis,, her mother in law. The thread that weaves them together is the shared love and passion for the art of hand block printing and culture.
Aartyz is proud to play a part in creating awareness for India’s rich heritage in hand block printed textiles. We celebrate the craft of block printing by sustaining the exquisite beauty it inherits through modern reinterpretation of heritage. Our premise that “hands are the value addition”. the materials are passed through several hands to create works that are unique.
Aartyz is not merely a fashion label, but a spirit which embodies to accelerate change. Our continuous and sustained effort to work with the indigenous craft of hand block printing, ensuring the craft is kept alive and authentic at its origin. Effortless styling is the brand identity, the clothing line highlights the versatility, functionality in its relaxed silhouettes. Lifestyle product emphasizes a quality of timelessness. We believe in conscious consumerism.
Located at Nagpur, our full-fledged unit comprises of a dedicated team which upholds quality standards of the products. From the conception to the final packaging of a product, the team works in tandem. One of the many things which Aartyz takes pride in is the quality. With an ISO certification, the manufacturing process is closely monitored with an in-house quality control team. This stringent on-site and online quality checks ensure consistent product quality throughout the product line. Apart from keeping the merchandise safe from wear and tear during transit, its standard of packaging is aesthetically appealing to the end user.
Our design studio is equipped with skilled artisans, printers, tailors, designers, and many more creative ladies involved in the making of Aartyz. The authenticity of Aartyz is bringing this craft to a large audience through our variety of concepts, colours, prints, clothing and lifestyle. Our design stories are filled with inspirations. Reinventing the age old art of hand block printing, studing the intangible age old heritage and as an extension to our belief in value addition, we are an almost a zero wastage unit.
As we continue to expand our range of merchandises, our current goal is to create a niche in the market with an honest product. From a range of apparels to lifestyle products, the merchandise is not just diversified, it is also forever evolving and getting better with the latest innovations and techniques. Drawing inspirations from every corner of our country, every creation is a piece of art. Deep rooted respect for culture and traditions is reflected in our collection.
Aartyz has a unique manufacturing approach, where craft person focuses on craft only. Other supporting activities [pre and post production] are being taken care by experts in the respective fields. We developed equipment and techniques which help us reduce wastage and re working. We have created infrastructure to get the optimum output from each skill. This has increased the average earning of our craft person.
We at Aartyz, believe in learning and reinventing the art of hand block printing. Gathering inspiration and expertise from various parts of India such as Rajasthan, Andhra Pradesh, Madhya Pradesh and Gujarat, we are making improvements and modifications in the current process [due to the climate of Nagpur and quality of water] and adopt them in our printing method. We also take inspiration and ideas from different techniques to create new concepts.
Using traditional hand block printing technique, we design and craft every single product. These printing blocks are made of teak wood and the ink used is permanent pigment ink. This ensures fine designs and long-lasting colours.
Towards making our products eco-friendly, we now are in process of printing with vegetable dyes and natural colours. In spite of being a growing enterprise, we have always taken our role in environmental conservation seriously. We ensure the maximum usage of natural resources available with extensive measures in place to reduce our carbon print.